When a prospect looks at your marketing … any or all of it … what happens? Do they immediately feel that you are speaking UNIQUELY to them? That you can solve a very real problem they are having? Do they see a compelling difference between you and your competition, and quickly learn why choosing you, and not your competitors, is the best business decision they can make? Does your marketing describe how their life will be measurably “better” after they do business with you? Is it wrapped up neatly with a “brand promise” that describes, in no uncertain terms, the exact experience you promise them every single time they do business with you?
Or instead, do they only see your company name, the industry you serve, the products and services you offer, a cliche or two about your experience and dependability, your address, phone number and a request for you to contact them to learn more?
The reality is, your marketing is not about you. It’s about them. Prospects want to know exactly why they should do business with you. Are you telling them? Many companies don’t.